Who

Our goals are simple. To do great work with great people for great people.

Gerald Berliner

All Things Creative

Berlinercreative was formed by Gerald Berliner in 2000. A native of London, Gerald has now entered his third decade working at the highest levels of the creative industry.

His career began with a formative and fruitful eight-year tenure as a creative director with Wolff Olins in London. In 1993, he was headhunted to NYC by Omincom’s branding stable-mate, The Schechter Group, as Associate Creative Director.

In 1994, after the Schechter Group was merged with Interbrand, he was appointed Executive Creative Director of Interbrand N.Y. Gerald then became responsible for building, managing, and directing Interbrand’s entire North and South American creative division. In 1997, he became a co-founder and managing partner of Corebrand (now Tenet). In 2005, he joined Publicis’ branding division, The Brand Optimization Systems Group (BOS), as Executive Creative Director.

A multi-talented individual, Gerald is also an award-winning photographer and musician, which is surprising as he still can’t read music. Byt hey, neither can Paul McCartney. He has lectured both in the U.S. and internationally on the impact of design and communications on creating, expressing, and leveraging brands.

Gerald now lives in Ellenville with his cat, Matilda. He is an avid cyclist and is our Executive Creative Director of coffee making, which he is extremely good at.

Gray Hollett

All Things Strategic

For over 25 years, Gray has worked with private, public, government, and non-profit organizations in defining, implementing, and managing business, brand, and marketing strategies that achieve growth objectives while future-proofing for the challenges and opportunities ahead.

As a founder of two successful brand and marketing consultancies, Managing Director at two others, and most recently as Chief Marketing and Strategy Officer for a world-class professional services organization, Gray brings a wealth of knowledge, experience, and enthusiasm to building and leading teams across distributed and diverse international organizations.

Gray has led teams in defining and building some of the most well-known brands globally in the professional services, manufacturing, pharmaceutical, technology, and consumer sectors.

He is a cultural anthropologist by training, which gives Gray a unique ability to understand and integrate the cultural nuances of the organization into effective brand and marketing strategies. Gray ‘Captain Bligh’ Hollett has a passion for sailing, playing ice hockey, and traveling. Gray resides both in the United States and Barcelona, Spain.