Elevation Surveyors

Elevation Surveyors is one of London’s leading firms of Chartered Building Surveyors. Seeking more significant market share and differentiation from their competitors, they hired us to create a new brand with a new name. A comprehensive peer audit showed that the industry was very turgid and dense in how surveying companies connected with their audiences and clients. We saw an excellent opportunity to create something more contemporary and engaging with a ‘simple is smart’ approach.

The name ‘Elevation’ was born from our positioning of ‘taking surveying to the next level.’ Drawing inspiration from architecture, a related discipline’s visual aesthetic, we created a contemporary, elegant logotype and design system. As a secondary branding device, we used a customized ‘A’ letterform to connote precision, accuracy, and upward/forward movement.
We also assembled a team of simplified writing experts to work with Elevation to make their survey reports and communications far more accessible for their clients to comprehend. The identity was applied across their communications, including designing and developing a new website.

As part of our ongoing collaboration, we introduced a groundbreaking feature for Elevation’s clients – the option to receive their survey reports online which we named ‘The Advanced Survey Report + .’ It provides clients with a top-level overview of the report findings, empowering them to review the information wherever they maybe and share it with anyone they choose. Elevation is set to be the first in the industry to offer this capability, further solidifying its leadership position, which is encapsulated in the tagline we created, ‘Surveying at a Higher Level.’

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A collection of some of the logos I have created over the years.