Mohonk Preserve

Mohonk Preserve is New York’s largest member-and visitor-supported nature preserve. The mission of the Mohonk Preserve is to protect the Shawangunk Mountains of New York by inspiring people to care for, enjoy, and explore the natural world. We were asked to optimize their logo to help them overcome reproduction issues with their existing logo, such as legibility at small sizes and inconsistent color reproduction. Once the logo optimization was completed, we created an entirely new brand identity communications system that would be applied to all of their marketing communications, a comprehensive set of brand guidelines, award-winning photography and attraction, and event videos and logos, such as Rock The Ridge.