Boyden Executive Search

Founded in 1946 by Sydney Boyden, Boyden global executive search was the first firm to focus entirely on retained executive search. Boyden has over 70 offices in more than 40 countries, led by resident professionals adept at working in a global economy and remaining a world leader in the field. We created all aspects of their brand communications and created a new identity to align with their brand strategy and positioning; ‘The Right Leadership. Worldwise.’ This included creating a comprehensive identity system for their global brand communications. The new logo is a contemporary, elegant logotype, with visual punctuation of the ‘o’, representative of a portal; the world of Boyden and their ongoing relationships with clients and people.