Agency: Publicis Brand OIptimization Group
Zurich is an insurance-based financial services provider. Founded in 1872, it has a global network of subsidiaries and offices in North America, Europe, Asia Pacific, Latin America, and other markets. Its 60,000 employees serve customers in more than 170 countries.
Responding to a key directive from the CEO, “How can my organization lead the category through marketing excellence?” I worked with them to develop a new strategy and positioning. The journey began with an evolution of the existing Zurich logo culminating in a new global visual system applied to all their media communications and advertising worldwide.