My goal is simple; to do great work with great people, for great people.
I possess a wealth of experience from working at the highest levels of the creative industry at some of the most innovative and influential agencies around, (including my own) creating, designing, and managing global brands for Fortune 500, 100, and 50 companies across a diverse range of industries.
I've also collected several awards along the way and have been a keynote speaker at numerous design and industry-related symposiums, both here in the US and internationally. I lead both through inspiration and by example. I am very hands-on as I have an insatiable thirst for well-thought-through and executed design. It is my central and driving passion. It's not a job, it's a way of life.
A confident and articulate presenter, I am adept and skilled at leading clients (and internal teams) through the creative journey and jungle, from strategy, execution, and implementation. I am a big exponent of the 'creative strategy and strategic creative' philosophy.
I'm a West London lad, and my 'official' career in branding began in 1985 with a wonderful eight-year engagement with Wolff Olins, London, where I was fortunate to work with some of the most talented people in the business and on some really ground-breaking work.
In 1993 I was head-hunted by Omincom's branding stable-mate, The Schechter Group, to join them as Associate Creative Director in their corporate identity division.
A year later, after the Schechter Group was merged with Interbrand, based on my abilities and talents, I was appointed Senior Vice President, Executive Creative Director. I then became responsible for building, managing, and directing Interbrand's north and south American creative resource, including corporate/brand identity, packaging, and retail.
In 1997 I became Executive Creative Director and a managing partner of CoreBrand (now Tenet), and in 2001 I was appointed Executive Creative Director of Publicis' branding division, The Brand Optimization Systems Group.
In 2004 I felt it was high time to branch out independently. So I established Brandinglife as a virtual agency, creating cadres of branding specialists on a project-need basis to serve clients domestically here in the US and around the world.
Whereas branding is definitely at my core, it's not the only thing I do. For the last 15 years, I have also been an award-winning photographer and videographer.
I hope you enjoy what you see and can get a good sense of my abilities and the scope of my work experience. If you wish to hire me, either full-time, remotely, or on a project basis, drop me a line or hit me up on Linkedin.
Thank you for taking the time to read this.
The Schechter Group
Associate Creative Director
SVP, Executive Creative Director
CoreBrand (now Tenet)
Executive Creative Director, Managing Partner
Publicis Brand Optimization Systems Group
Executive Creative Director
Global Creative Director